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Phishing, fake profiles, and ads for escorts continue this tradition today.
Early 1900s: The Lonely Rural Farmers, Ranchers and Shepherds Around the turn of the last century, personal ads enjoyed a renaissance of popularity, especially in the Western US with low populations and the harsh realities of rural life without a partner.
1920s: Lonely WWI Soldiers Seek Pen Pals Personal ads went mainstream again in the early 20th century, when social pressures to get married by 21 (and thus, expectations for relationships) were much lower, thankfully than their earlier incarnations.
Many of the postings were simply calls for friends or pen pals.
For , users could answer questionnaires and receive a list of potential matches, a process that is still used by many dating sites.
1990s-2000s: Second Wave of Mainstream The explosion of the Internet in the mid-to-late 1990s created a new context for personals, and by the end of the decade, they had become relatively acceptable.
Since the earliest days of mass media and technology, people have been finding ways to broadcast their desires and find connections that might have otherwise eluded them.(Farmers Only continues the legacy to find "where all the country girls are" today.) Some very pragmatic examples of early 20th century personals: HOUSEKEEPER: 18 to 30 years of age, wanted by widower, 40.Have prominent position with the rail company, have 75-acre ranch also house in town; object matrimony if suited; have boy 13 years old, would not object to housekeeper having child. Young woman, reared in luxury, having lost everything and earned her living for the past eight years, is tired of teaching and wishes a home: would like to meet a well-to-do businessman who would appreciate refinement and affection in a wife. If only these two had found each other's personals then.....Like the Internet today, lonely hearts ads were suspected of harboring all sort of scams and perversities.Because they were often used by homosexuals and sex workers, British police continued to prosecute those who placed personals until the late 1960s, when ads became part of the burgeoning youth counterculture. In 1965, a team of Harvard undergrads created Operation Match, the world's first computer dating service.
Less-Than-Fun fact: homosexuality was outlawed and punishable by death in the UK by wife-murderer Henry VIII and continued to be illegal until 1967. A., anyone accused of being a "sodomite" doing "buggery" was also legally sentenced to death as of 1776.) Coded words, female names and other signals in personals were channels to privately expressing vulnerability and find companionship that society forbade.